It’s a Monday morning, and you’re working on financial forecasts for your business. Your office manager stops in to let you know that your biggest long-term client has just canceled. Later that day, a dependable employee that’s been with you for three years doesn’t show up for a meeting with a new client. You are […]
Read More… from How to Improve Client & Employee Retention with Net Promoter Scores
By Maggie McGinley It’s no secret that the digital space is constantly evolving and along with it, SEO Factors and Google Rankings. As a Digital Marketer at a Digital Marketing Agency, I often find myself in conversations with my peers asking, what is most beneficial to Google? Which factors garner the best SEO results? Which […]
Read More… from Making Content Creation Easy: A Four-Step Guide
Infographic by Ali Dieken As Google’s switch to Mobile First indexing has taken place, a new and important emphasis has been placed on site speed. Check out our handy infographic that will help you understand the importance of site speed for your business’s website: About the Author Ali Dieken is an Account Executive at […]
Read More… from Site Speed: Why It Matters For Digital Marketing
By Phil Van Treuren A website that consistently delivers qualified leads and revenue to your local business is the aggregation of many important elements: engaging content, good search engine optimization and relevant link building. These are just a few of the things that make up a successful digital strategy. Conversion rate optimization (or CRO for […]
Read More… from Emulate Other Successful Sites in Your Niche for Better Conversion Rates
Infographic by Ali Dieken The best and easiest way to improve your online marketing efforts is to utilize the tools search engines make available to you. Google offers a variety of free tools to help you boost your efforts and play by their rules. Below are 4 free tools to help your online marketing efforts […]
Read More… from Online Marketing: 4 Free Google Tools You Should Be Using
By Sara Smith While Google makes thousands of minor updates to its algorithm each year, 2017 was unusual because we saw a record breaking 12 major updates! For reference, a typical year will see 3 to 4 major updates. The sheer quantity of core and quality algorithm updates caused search rankings and traffic to fluctuate […]
Read More… from The Most Volatile Year in Search Ever: Takeaways From 2017
By Megan Shaw As marketing continues to evolve into a near-exclusively digital landscape, many marketers may ask themselves: how can we ensure that our ads, landing pages and calls to action are relevant and lead to conversion? Marketers are often tasked with being experts in many disciplines – psychology, design, business, and strategy. Our field […]
Read More… from How Digital Marketing Experts Utilize User Experience Principles
By Ali Dieken Each year digital content becomes more essential to the online marketing strategies of small, medium and large businesses. As a provider of franchise marketing services to local businesses across the country, we work every day to help our clients better understand the importance of visual content. Learn more about why visual content […]
Read More… from The Importance of Visual Content For Franchise Marketing
By Sara Smith Choose Your Weapon While many small and mid-sized businesses (SMBs) buy into common misconceptions that digital marketing can only be utilized by big brands who can afford to score Super Bowl commercial air time, SMBs can effectively use digital marketing to drive awareness, engagement and most importantly, revenue. When launching digital marketing […]
I don’t really “do” social media, so why should my business? If you started your business before the dawn of social media and don’t really understand the difference between a Twitter tweet and a Facebook share, you might be reluctant to bring your business into the age of social media. Yet, in the age of […]
Read More… from Utilizing Social Media in Local Marketing Strategy