By Rebecca Lima It can be frustrating to see your competitors show up above your business in the search engine result pages. If you have gone through your SEO basics and are still being outshined by your competition, then sometimes “imitation is the sincerest form of flattery.” But before you get too excited and steal […]
Read More… from Analyze and Beat Your Local SEO Competition: A Quick and Easy Guide
By Devin Calori Local service ads are one of Google’s newest search offerings for 2019. If you’re in need of a local service such as a mover, locksmith, or plumber you might not have the time to read through all the text-based ads, fill out a lead generation form, or call a number hoping someone […]
By Christian Hardy As a Paid Search Specialist, I get asked all the time, “What is Google Ads? How does it work?” This is a pretty complex question, so let’s break it down. In this post we’ll learn about two underlying components that determine how Google serves ads to their advertisers using a piece of […]
Infographic by Ali Dieken As Google’s switch to Mobile First indexing has taken place, a new and important emphasis has been placed on site speed. Check out our handy infographic that will help you understand the importance of site speed for your business’s website: About the Author Ali Dieken is an Account Executive at […]
Read More… from Site Speed: Why It Matters For Digital Marketing
Infographic by Ali Dieken The best and easiest way to improve your online marketing efforts is to utilize the tools search engines make available to you. Google offers a variety of free tools to help you boost your efforts and play by their rules. Below are 4 free tools to help your online marketing efforts […]
Read More… from Online Marketing: 4 Free Google Tools You Should Be Using
By Sara Smith While Google makes thousands of minor updates to its algorithm each year, 2017 was unusual because we saw a record breaking 12 major updates! For reference, a typical year will see 3 to 4 major updates. The sheer quantity of core and quality algorithm updates caused search rankings and traffic to fluctuate […]
Read More… from The Most Volatile Year in Search Ever: Takeaways From 2017
By Shawn Hanak Perhaps one of the most important aspects of being a paid search specialist is learning how to budget a Pay Per Click (PPC) account. Since saving money and seeing an increase in ROI is in everyone’s best interest, I came up with a few tips that can help your accounts perform better. […]
Read More… from PPC Advice: 3 Tips for Improving ROI in Paid Search
By Maggie Rodriguez Relevancy is key for organic search to be successful. Organic search has often been the priority for businesses looking to see ranking results. Businesses who wanted to be found online by potential consumers used title tags, meta descriptions, and URLs sprinkled with the right number of industry-specific keywords to show up at […]
Read More… from Intelligent Search and What It Means for Organic Rankings
By Ali Dieken Swipe left, swipe right. These terms are commonplace in the 21st century online dating world. When you swipe right, you have the potential to connect as a “match” with the user’s profile you are currently viewing, while swiping left allows you to move on to another user’s profile. People around the world, […]
Read More… from Romancing Google: SEO strategies to help your business rank on the first page
By Shawn Hanak Having an ad with an eye-catching headline and informative or persuasive description is important. However, if you don’t use extensions on your PPC ads you’re missing out on valuable real-estate. This is like ordering a hamburger with only a patty and buns. Ad extensions can provide you with more room for your […]
Read More… from PPC Ad Extensions: The Perfect Topping For Your Online Advertising Budget