By Anthony Vence Every webpage should include at least one visual element – whether it be a photograph, logo or infographic. While visual elements are meant to be engaging, they also hold significant SEO value and are a great tool for optimizing a webpage. How to Use Images to Your Advantage When planning your SEO […]
By Devin Calori Local service ads are one of Google’s newest search offerings for 2019. If you’re in need of a local service such as a mover, locksmith, or plumber you might not have the time to read through all the text-based ads, fill out a lead generation form, or call a number hoping someone […]
By Monica Simmons I was less than two weeks into my first job out of college – a copywriter for an ecommerce company. I was feeling like my time had finally come to make an impact in the world. My boss, talking to a coworker, whose job involved editing images, and me, nonchalantly commented that […]
By Shawn Hanak It’s the New Year, and with every New Year we make resolutions (and try to keep them for more than two weeks) to try and better ourselves. We should also make these resolutions for our Paid Search accounts. With the coming of 2017 comes a fresh, clean start and since resolutions are […]
Read More… from Auld Lang Syne In To Your PPC Accounts: A Paid Search New Years Resolution
By Alex Darling When we do on-page SEO optimizations for our clients, we look at two big places changes can be made. There is the data on the page – what people see and interact with normally, and the ‘hidden’ data, called metadata, which describes the page without directly displaying anything to the users. On-page […]
Read More… from On-Page Metadata and SEO: What Matters and Why
By Patricia Thibault If there’s anything we can count on in the dynamic, digital world in which we live it’s CHANGE. At a recent northAmerican® Moving Services webinar, ChoiceLocal shared strategies for agents in response to recent digital trends. These strategies are helping our northAmerican partner clients stay relevant and dominant in their local markets. […]
By Ali Dieken Swipe left, swipe right. These terms are commonplace in the 21st century online dating world. When you swipe right, you have the potential to connect as a “match” with the user’s profile you are currently viewing, while swiping left allows you to move on to another user’s profile. People around the world, […]
Read More… from Romancing Google: SEO strategies to help your business rank on the first page
At ChoiceLocal, we serve home health care businesses across the country. By specializing in marketing for the home care industry, we are able to gain a depth of knowledge in the specific area of marketing to home care providers. We then use that broad base of information and experience to serve our customer partners across […]
It is a common challenge for home care companies and home care franchises to find cost-effective ways to grow their patient volume outside of referrals from hospitals, doctors, physical therapy centers and other medical referral sources. With the 54% increase in search queries in search engines such as Google for home care related terms in […]
Read More… from Home Health Marketing Ideas: Search Engine Optimization & PPC
Driving new patient volume through physician marketing can be similar than you may think. Here are 4 strategies you can implement now that will send new patients to your practice in volume. 1. Search Engine Optimization – Update the title tags, h1 tags and meta description tags on your website with top searched terms related to […]
Read More… from 4 Simple Physician Marketing Strategies Doctor’s Offices Can Use