By Libby Brandt Why Paid Matters: Organic Facebook posts, or posts that are not utilizing a paid/sponsored budget, reach an average of about 1% of your built-in audience and this number is expected to continue to decline. This means that while these posts are important for a baseline of your social media content, it is […]
Read More… from Facebook Ads Manager: A Breakdown Of Paid Social Campaign Options
I don’t really “do” social media, so why should my business? If you started your business before the dawn of social media and don’t really understand the difference between a Twitter tweet and a Facebook share, you might be reluctant to bring your business into the age of social media. Yet, in the age of […]
Read More… from Utilizing Social Media in Local Marketing Strategy
Being a leading local marketing firm we are often asked the question as to which local marketing tactics our clients should use to drive leads and appointment requests to their physician practice, dentist practice, ophthalmology practice, home care company or home improvement company. The answer varies depending on a few things related to goals, budgets, and […]