Author: ChoiceLocal

Google Local Service Ads Explained

By Devin Calori Local service ads are one of Google’s newest search offerings for 2019. If you’re in need of a local service such as a mover, locksmith, or plumber you might not have the time to read through all the text-based ads, fill out a lead generation form, or call a number hoping someone […]

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Making Content Creation Easy: A Four-Step Guide

By Maggie McGinley It’s no secret that the digital space is constantly evolving and along with it, SEO Factors and Google Rankings. As a Digital Marketer at a Digital Marketing Agency, I often find myself in conversations with my peers asking, what is most beneficial to Google? Which factors garner the best SEO results? Which […]

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Infographic: A Guide To SEO

By Riley Herendeen Search engine optimization (SEO) is a complex process within the digital marketing world. For those who are not familiar with SEO, it can often be difficult to break down and truly understand its underlying concepts. SEO is extremely strategic, but it is a vital part of digital marketing and is essential for […]

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What Is Google Ads And How Does It Work?

By Christian Hardy As a Paid Search Specialist, I get asked all the time, “What is Google Ads? How does it work?” This is a pretty complex question, so let’s break it down. In this post we’ll learn about two underlying components that determine how Google serves ads to their advertisers using a piece of […]

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Five Keys To Help Improve Workplace Culture

By Joe Soltis As CEO of a constantly growing and evolving company, I am often asked “How do you keep your company’s culture on track?” or “How did you build such a great culture?”   The short answer is that everything we do is baked in with our core values: Integrity In All Things; Amazing […]

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PPC Basics: Paid Search vs Paid Social

By Colin Brotherton If you’re thinking about getting into the digital advertising game, you’re probably familiar with the pop-ups and banners that appear on the sides of websites. But you might not be familiar with the term PPC – otherwise known as pay-per-click advertising – which is the model those banners and pop-ups tend to […]

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The Importance of PPC Optimizations

By Sarah Abbey There are so many new and exciting things that make Pay Per Click (PPC) marketing a great avenue for marketing your small business online. Within the past year there have been an increase in new ads types and features rolled out to multiple different search platforms. Given these innovations, not utilizing PPC […]

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Email Marketing: 3 Ways to Prevent Email Inbox Overwhelm

By Merideth Dushkoff Imagine you walk into a retail store. You’re welcomed inside by a sales associate who greets you at the door with a friendly, “Can I help you find anything?” You answer, “No thanks. I’m just browsing,” and continue through the store. But what if the sales clerk ignores you, follows you through […]

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The Time of Voice Search is Coming Faster Than We Thought

By Brian Lentz The year is 2015 and mobile search queries on Google officially surpass desktop searches. Jump to the present and we continue to see the growth of mobile searches. As a result of the continual growth of mobile searches, Google has rolled out their mobile-first index update. Looking toward the future, there is […]

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Three Free Tools to Create Relevant Content Fast

By Ben Heacox Content is totally king, but that doesn’t mean publishing original content will automatically get you a kingdom. That’s because cyberspace is wildly democratic – the content people share and read is based on their own interests, current news and shifting public discourse over millions of topics. At any given time, the discussion […]

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