Author: ChoiceLocal

Major Google My Business Updates of 2020

Google My Business Has Had a Busy Year! 2020 has been a year full of challenges and obstacles for individuals and business owners alike. With the restrictions for brick-and-mortar businesses, companies have been focusing more and more on their digital presence. Many business owners find themselves looking for ways to rebound and are unsure where […]

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Local SEO

Why Local SEO Is So Important and How to Navigate Optimizations During COVID-19

The COVID-19 pandemic has left a number of people working and shopping from home. With internet use becoming more essential than ever it is becoming increasingly important to stay on top of your local SEO efforts and to stand out amongst competitors. This article will touch on the overall importance of SEO, the impact of […]

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Landing Page

Why You Should Be Optimizing Your Landing Page

When Was the Last Time You Optimized Your Landing Page? When it comes to the wild world of Pay Per Click (PPC) – there are a lot of variables at play. You’ve got keywords, locations, devices, ad schedules, demographics, and a bunch of other detailed targeting options. All of which are important and the key […]

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Are You Experiencing Work from Home Burnout?

Here Are Some Helpful Tips on Preventing or Reducing Work from Home Burnout It’s been almost a year since COVID-19 rocked the entire world’s… well, world. Since then, countless businesses have resorted to going remote. Here at ChoiceLocal, we have always had the option to work from home a couple of days a week, but […]

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How to Make Readable Reports

How To Make Reports People Actually Want To Read

A Guide on Creating Visually Stimulating Reports You have felt it – that eye-roll-inducing sensation the moment yet another report hits your inbox. You open it but soon find yourself more confused than in algebra class, as you get lost between industry jargon and seemingly meaningless numbers. Reports should be informative and as succinct as […]

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SEO Basics for Bloggers

SEO Basics for Bloggers

Writing Is Not the Only Skill You Need to Be a Good Blogger – It’s Time to Master These SEO Basics for Bloggers There’s a good chance you manage or write a blog but haven’t taken the time to make your site as valuable as it could be. So, if you’re looking to understand SEO […]

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Paid Search Ads

Why Aren’t Your Paid Search Ads Showing?

4 Reasons Why Your Paid Search Ads Aren’t Showing Up Paid search ads are an essential part of a locally owned business’s marketing plan. These specially designed ads are imperative if you want to show up at the top of the search results page. Paid search ads, the engines they live in, and the responsibility […]

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What Is Bounce Rate?

What You Need to Know About Bounce Rates

A Breakdown of Bounce Rates and How to Utilize This Data for Your Marketing Efforts Google Analytics can give you a ton of useful metrics about your site’s performance and how users are interacting with your site. With so many numbers and percentages, it can be difficult to figure out which stats are worth focusing […]

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5 Easy Proofreading Tips to Immediately Improve Your Content

The Essentials of Proofreading Content Proofreading is a very important, yet often overlooked task involved in creating and publishing content. A well-written piece can help drive in new leads while a poorly written piece can hurt your credibility. Every writer should have proofreading guidelines they adhere to. Ideally, every piece of content is read by […]

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New for Google Ads Extensions – Lead Form Extensions

By: Sarah Abbey Introducing the Latest Google Ads Extensions: Lead Form Extensions When creating a Google ad, it is important to consider many different things to help make the ad exciting and unique. Creating a unique ad will help it stand out and have a better chance to get clicked on. One thing that Google […]

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