5 Simple Marketing Strategies that Convert
Digital Marketing, Done Correctly, Can Convert Leads into Paying Customers. Here are Five Marketing Strategies that Convert, and Why Your Current Marketing Efforts Aren’t Working.
By Adam Miclot
In this world of instant gratification, it’s essential to get your message out while tempting people to look further into your business. Intentional digital marketing strategies allow you to reach more individuals at one time. However, sometimes, when you’re dealing with multiple channels, it may be challenging to separate your campaign from all noise.
Reframe the Process
Digital marketing is so versatile that it’s hard to keep up with it. However, new technologies offer new business opportunities while at the same time posing a very low visibility threat to brand equity. Digital marketing strategies are complicated because they require knowledge, skills, and the will to succeed. To make the most of their digital marketing, businesses need to see it as an ever-changing process designed to evolve with the people they’re targeting.
Patience is a Virtue
Many companies start digital marketing campaigns wanting to see quick results. Still, the truth is that you must continuously iterate and refine your strategy and content to see the results you want. In 2021, digital marketing is becoming more of a science than an art due to the data and technology available. To address marketing failures in any channel, focus on improving the process to improve results.
1. Know Your Customers
Conducting market research will help your company understand your target audience, identify your target market, and build a digital marketing strategy to reach them. By engaging your audience at the right time, on the correct channel, with content relevant to them, you will be able to build trust in your brand. Here are some free sites for customer research for business owners on a tight budget or independent researchers. ThinkwithGoogle, Pew Research, or Statista.
Research the Competition
You should also conduct market research to learn about your competitors and their strategies. You may want to include their critical strategies on your own and share them with your audience. There are free social media monitoring tools like Google Trends or Social Mention. Some paid platforms have free tools you can use for free website research like Similarweb, BuzzSumo, or SpyFu.
2. Build Campaigns Around Your Customer Personas
Although the idea of market segmentation sounds very technical, the process is quite simple. All you need to do is to identify your target market’s critical attributes using the research completed in the first step of your digital marketing plan. The difficulty is finding creative ways to present those attributes to them on a more personal level. For example, suppose you are selling auto insurance to women over the age of twenty-five. In that case, you may want to segment the market according to the types of vehicles they drive or the kind of insurance they are interested in purchasing.
Personalization is Key
According to Harvard Business Review, the benefits of personalization are clear: personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase the efficiency of marketing spend by 10 to 30 percent.’
The downside of personalization is each new variable creates an exponential increase in workload. Personalization workload can increase based on new products, new locations, or new channels. Additionally, to learn precisely which elements resonate best with each segment, marketers will split test, provide different content variations to similar demographics, and see which version performs best. This complexity is one reason many growing businesses look to a digital marketing agency for support.
3. Launch Your Campaign
Whether you’re launching a new website, a social media ad, an e-mail campaign, or a PPC campaign, it’s time for the world to see your work. If you’ve done the hard work detailed in the first steps, don’t lose your focus now. Make sure you start your research according to the budget and segmentations.
The marketing enclosure is an important concept to understand to keep your digital marketing efforts in perspective. There are several steps that buyers take to get to the point of buying and becoming long-term customers.
Guide Leads Through Your Funnel
The stages may vary in number, but they usually start with people who are not aware of your product or brand. The willing customer is engaged in research. They might be looking at your competitors. If your business meets their requirements, they will become willing customers. Do you have the right message at every touchpoint to move them through the funnel?
On the other hand, repeat users can be loyal to your brand or product. Repeat users are more likely to respond to an ad for your brand or product than to an ad for a competitor’s brand or product. They will interact with your brand on various platforms, and your digital marketing strategy will need to keep that in mind.
4. Analyze the Results
Digital marketing KPIs are measurements that are directly related to your digital marketing effort, may it be an online campaign, brand awareness, lead conversion, sales growth, website traffic, or Search Engine Optimization. Key performance indicators are essential for every organization and should be considered a vital part of any long-term strategic planning.
Use the S.M.A.R.T. System
You can find several lists of KPIs for digital marketing. Defining them is not difficult. Choosing what to measure is the most crucial aspect of setting KPI. It would be best if you decided which factors will impact your business goals or objectives. All the marketing channels don’t have the same primary KPIs. To maintain consistency in KPIs, Marketers often use the S.M.A.R.T. system when setting KPIs. For each channel, make sure your KPI is Specific, Measurable, Attainable, Realistic, and Timely.
5. Refine, Alter, Expand.
Whatever goal your company is working towards by reviewing KPIs periodically, you can optimize your marketing budget by allocating more of your budget to the content and channels that provide the most success according to the KPIs you set. Let’s keep it simple, drop or refine what isn’t working, alter average campaigns, and expand excelling campaigns.
If you are ready to start implementing an aggressive digital marketing campaign, don’t be afraid to ask for help. Many online businesses struggle because they lack the expertise necessary to execute their online marketing campaigns effectively. The service that you need can come in the form of specialized software or knowledgeable personnel. Even if you are unable to hire professionals, you can implement plenty of other strategies to increase your profits.