Infographic by Ali Dieken The best and easiest way to improve your online marketing efforts is to utilize the tools search engines make available to you. Google offers a variety of free tools to help you boost your efforts and play by their rules. Below are 4 free tools to help your online marketing efforts […]
Read More… from Online Marketing: 4 Free Google Tools You Should Be Using
I don’t really “do” social media, so why should my business? If you started your business before the dawn of social media and don’t really understand the difference between a Twitter tweet and a Facebook share, you might be reluctant to bring your business into the age of social media. Yet, in the age of […]
Read More… from Utilizing Social Media in Local Marketing Strategy
Whether it’s home care marketing or local marketing for any other product, sometimes it would be nice to rest on your laurels and let all the hard work you have done on your company website play itself out, simply watching new leads pour in and having business take off. Unfortunately, efforts to bring new traffic […]
Read More… from Local Marketing: My Website Is Perfect, So Why Do I Need New Content?
Getting your medical practice positive reviews online is one of the most powerful aspects of medical practice marketing. Building up your online reviews has 4 very clear benefits: If you have more 5-star and 4-star reviews that your competition, and an overall higher rating, you will obtain more new patients through increased trust in your […]
Whether you are doing paid search to do physician marketing, home care marketing, or home improvement marketing, or marketing for any local business, the pay per click best practices below can be used to power your business forward. Step 1 – Set Up Your AdWords Account Simply go to http://www.google.com/adwords/, and sign up. Pick your […]
Read More… from Local Paid Search Best Practices for Local Marketing