Tag: SEO

Everyday SEO for the Busy Individual

By Sara Smith Why Focus on SEO? In 2017, SEO matters more than ever for small businesses. While you may hesitate in this up-front investment in money or resources in SEO, know that this approach has long-term staying power and a proven ROI. More and more consumers are looking to the internet for research on […]

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Hit the Digital Marketing Bullseye in 2017

By Sara Smith Choose Your Weapon While many small and mid-sized businesses (SMBs) buy into common misconceptions that digital marketing can only be utilized by big brands who can afford to score Super Bowl commercial air time, SMBs can effectively use digital marketing to drive awareness, engagement and most importantly, revenue. When launching digital marketing […]

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Staying Relevant: How Moving and Storage Companies Can Adapt to Changes in the Digital Landscape

By Patricia Thibault If there’s anything we can count on in the dynamic, digital world in which we live it’s CHANGE.  At a recent northAmerican® Moving Services webinar, ChoiceLocal shared strategies for agents in response to recent digital trends. These strategies are helping our northAmerican partner clients stay relevant and dominant in their local markets. […]

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Romancing Google: SEO strategies to help your business rank on the first page

By Ali Dieken Swipe left, swipe right. These terms are commonplace in the 21st century online dating world. When you swipe right, you have the potential to connect as a “match” with the user’s profile you are currently viewing, while swiping left allows you to move on to another user’s profile. People around the world, […]

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Local Marketing: My Website Is Perfect, So Why Do I Need New Content?

Whether it’s home care marketing or local marketing for any other product, sometimes it would be nice to rest on your laurels and let all the hard work you have done on your company website play itself out, simply watching new leads pour in and having business take off.  Unfortunately, efforts to bring new traffic […]

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Home Care Marketing: Making it Unique

At ChoiceLocal, we serve home health care businesses across the country.  By specializing in marketing for the home care industry, we are able to gain a depth of knowledge in the specific area of marketing to home care providers. We then use that broad base of information and experience to serve our customer partners across […]

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Home Health Marketing Ideas: Search Engine Optimization & PPC

It is a common challenge for home care companies and home care franchises to find cost-effective ways to grow their patient volume outside of referrals from hospitals, doctors, physical therapy centers and other medical referral sources.  With the 54% increase in search queries in search engines such as Google for home care related terms in […]

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4 Simple Physician Marketing Strategies Doctor’s Offices Can Use

Driving new patient volume through physician marketing can be similar than you may think.  Here are 4 strategies you can implement now that will send new patients to your practice in volume. 1. Search Engine Optimization – Update the title tags, h1 tags and meta description tags on your website with top searched terms related to […]

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Which local marketing tactics drive leads?

Being a leading local marketing firm we are often asked the question as to which local marketing tactics our clients should use to drive leads and appointment requests to their physician practice, dentist practice, ophthalmology practice, home care company or home improvement company. The answer varies depending on a few things related to goals, budgets, and […]

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