A Chat With Our Web Development Project Manager Lilly Messner is a digital media and design professional with eight years of experience, having honed her skills in project management, print and web design, digital marketing, and communications. At ChoiceLocal she serves as Web Development Project Manager, and her expertise includes leading projects from concept to […]
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Offering Candor at Our Digital Marketing Firm At ChoiceLocal, we believe that the foundation of a successful team lies in the delicate balance of candor and goodwill. Our philosophy is simple yet profound: if we can talk about it, we can fix it. This guiding principle ensures that no issue is left unaddressed and every […]
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Taking Your Digital Marketing Sales Team to the Next Level Digital marketing sales refer to the process of selling products or services online through various digital channels and platforms. This modern approach leverages the internet and technology to reach, engage, and convert potential customers without the need for face-to-face interactions. All of this takes time, […]
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Rejuvenate Leads and Lower Digital Advertising Spend Through Google’s Manual CPC While many in digital advertising prefer to set their campaigns on automatic pilot, there’s more than one way to skin a cat. For some, that method is Google’s Manual Cost-Per-Click (CPC) bidding. More often referred to as “Manual CPC,” it is a type of […]
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Reach Your Ideal Customer and Score Leads Through Social Media Marketing Advertising on social media is crucial for companies in today’s digital age due to its unparalleled reach, targeted marketing capabilities, cost-effectiveness, and ability to engage directly with consumers. Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok have billions of active users worldwide, […]
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How Our Franchise Marketing Agency Unleashes Your Potential With Marketing Automation & SMS Marketing The convergence of marketing automation and SMS marketing stands as a beacon of innovation and efficiency. Our franchise marketing agency is certain we can assist you, so let’s explore how this dynamic duo empowers businesses to thrive in a competitive digital […]
Deciphering the Google Leak for Digital Marketing That thud you recently heard was Google confirming 2,500 leaked internal documents loaded with details about data the company collects is indeed authentic. We’re still feeling the shockwaves as users scramble to draw conclusions. However, Google cautioned not to do so without understanding the full context, noting that […]
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Understanding the Importance of Client Retention in Franchise Digital Marketing Success isn’t just about attracting new customers; it’s about keeping them coming back. Client retention isn’t just a metric; it’s the heartbeat of any thriving franchise system. While acquiring new customers is essential for growth, retaining existing clients is equally, if not more, important. We […]
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Top Franchising in Marketing Skills for Being a Sales Manager in 2024 Technological advancements, shifting consumer behaviors, and dynamic market trends are all driving changes in the sales management landscape. To thrive in franchising in marketing, sales managers must possess a diverse skill set beyond traditional sales tactics. Here are the top skills essential for […]
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What’s the Difference Between ‘Exact Match’ and ‘Phrase Match’ in Google Ads? Here’s an example to illustrate the difference: Exact Match provides the most precise targeting, while Phrase Match offers a balance between precision and reach by capturing searches with the keyword phrase in a specific order within the search query. The choice between Exact […]
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