By Cara Chiappero As much as some people may hate to believe it, we live in an age of social media sites and digital platforms. While some may see social media platforms as a way to connect with friends and share memes or news articles, there is so much more that these platforms have to […]
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We have all heard that “Location is key” when operating a business, this may be true, but there is another critical piece to the puzzle: reputation. Just like opening a new restaurant in a terrible location that hurts your business from day one, a company with a negative online presence can hurt the current and […]
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What Is A/B Testing, and How Heavy Do You Rely on Its Results? A/B testing is one of the easiest and most straightforward ways to get meaningful insights that improve PPC performance. A/B testing is a split test that shows two different versions of something to two other people – so one person will get […]
Looking to Dominate the Search Results? Avoid These Common SEO Mistakes! The world of optimizing websites for search has come a long way over the last 20 years. All it took was repeating a keyword repeatedly on your website to achieve top rankings in the early days. Heck, you could stuff the codebase with keywords […]
Learn About the Top Digital Marketing Channels to Help Grow Your Business Digital marketing is the use of digital media to promote products and services. It is an important business strategy for all types of organizations. When using digital marketing as part of your business growth strategy, you can reach many people by using various […]
Avoid These PPC Search Mistakes to Keep Your Campaigns Running Smoothly PPC is a great lower-funnel marketing tactic advertisers can leverage to target potential customers while they are actively searching for your service or product. However, investing in PPC does not guarantee you will drive leads or sales. Below are some common mistakes to avoid […]
A Breakdown of What Can Hurt Your Site’s Rankings and How to Avoid It Every website owner wants their website to rank on the first page of Google. Whether you’re in a competitive market or in a more niche field, one of your goals is to rank highly for keywords and phrases related to your […]
What Is PPC Marketing? Pay Per Click, also known as PPC marketing, refers to an online paid search campaign where advertisers place keyword bids related to their products or services. When someone clicks on one of these ads, they’re taken directly to the advertiser’s website. When searching the web, two different results come up: PPC […]
The Benefits of Having Paid Ads in Your Home Care Marketing Strategy In the world of digital marketing and advertising, it’s no secret that there are a plethora of different areas that you can focus your advertising budget. We also all know that search engine optimization (SEO) is a no-brainer on where to begin since it’s the […]
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ChoiceLocal’s Core Values: Family I started at ChoiceLocal in February of 2020, and within two weeks of starting and getting my feet wet as a new employee, we went fully remote due to the pandemic. From there on out, I, and all my coworkers, have been working from home ever since. It is a strange […]
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