By Ali Dieken Businesses, despite a long trend toward digital communication, still rely heavily on phone calls to solidify leads and communication with clients. One of the chief ways that ChoiceLocal, a leading local marketing agency, works to track leads and review calls is with call tracking software. Call tracking is incredibly useful for keeping […]
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Infographic by Ali Dieken Information sourced from Alex Darling Recently one of our technical SEO gurus, Alex Darling, gave a presentation detailing for all of us the intricacies of how a website works. Fortunately for us, Alex is excellent at making difficult subjects easy for almost anyone to understand and Ali is a true infographic […]
By Patricia Thibault ChoiceLocal had the pleasure of sponsoring another PSA and Pro Sales Conference this year. The event was held again at the Renaissance Chicago March 21-22 with over 360 participants! SIRVA did a wonderful job of organizing the conference with motivational speakers, keynote addresses, breakout sessions and a fun-filled cruise on the Chicago […]
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By Ali Dieken Optimizing your YouTube videos is one of the most important components to video content marketing. Without proper SEO, almost no one will find the video you’ve worked so hard to create. But fear not! We have listed the top five most important SEO tips to help you get the most out of […]
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By Phil Van Treuren A website that consistently delivers qualified leads and revenue to your local business is the aggregation of many important elements: engaging content, good search engine optimization and relevant link building. These are just a few of the things that make up a successful digital strategy. Conversion rate optimization (or CRO for […]
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Last week ChoiceLocal had the exciting opportunity to volunteer with the The Centers For Families and Children in Gordon Square! We thank them for the amazing opportunity to get to know and help out with the many wonderful children they care for! […]
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Infographic by Ali Dieken The best and easiest way to improve your online marketing efforts is to utilize the tools search engines make available to you. Google offers a variety of free tools to help you boost your efforts and play by their rules. Below are 4 free tools to help your online marketing efforts […]
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At ChoiceLocal, we provide a lot of different digital marketing services. We have plenty of opportunities to get to know our tools – including their strengths and weaknesses. In Why We Fancy, we discuss our most valuable tools and why we use them. By Alex Darling Welcome back to Why We Fancy! Today I want […]
By Monica Simmons I was less than two weeks into my first job out of college – a copywriter for an ecommerce company. I was feeling like my time had finally come to make an impact in the world. My boss, talking to a coworker, whose job involved editing images, and me, nonchalantly commented that […]
By Joe Kneale One problem shared by every marketing agency that I’ve ever been close to is executing their own marketing. It sounds ironic, or even a bit hypocritical, that companies claiming to be marketing experts should stumble with their own marketing, but with very few exceptions, digital marketing agencies struggle. The challenge it would […]
Read More… from Eating Your Own Dog Food, the Cobbler’s Kids, and the Texas Law Hawk