By Shawn Hanak Making a new pay-per-click (PPC) account can be stressful. Even after you sort your keywords into ad groups and write all your ad copy, it’s tough to know if you’re forgetting something. Here’s a checklist to help you remember some of the basic action items you should take care of before launching […]
By Ashley Costello The many minds that make up Google are always actively looking for ways to improve the search landscape and a user’s journey through it. After years of careful research and testing, they have finally begun to roll out the red carpet to showcase the results of their labor. Most noted are the […]
Read More… from Mobile Madness: A Look Into Google’s Most Recent Updates
By Matt Insley Google Analytics is a vital tool to help you understand how your website is performing. It can tell you tell you how many people are visiting your site, what they are doing while they visit and, most importantly, let you know where your leads are coming from. However, in order to access […]
Read More… from Gaining Access To A Lost Google Analytics Account: A Step-By-Step Guide
By Sara Smith While 2017 saw more updates than any previous year, the first half of 2018 has already seen at least three confirmed and sweeping algorithm updates and strong indications of many more to come, particularly involving the mobile index. These algorithm updates were accompanied by major changes to a typical Google SERP, fundamentally […]
Read More… from Enhancing SEO with UX: A Digital Marketing Game Plan
By Rebecca Lima Whether you are building a new website, switching to a new marketing agency, or just looking to understand your website better, the most fundamental element to look at is site structure. By understanding your site structure, you can simplify your onboarding process with an agency and have a deeper appreciative of how […]
Read More… from Site Structure: Building Your Business’s Online Home
By Dan Price Infographic by Ali Dieken How important is it to know the vast history of Google’s algorithm updates? Since Google’s eclipse into the search engine universe a multitude of major updates, as well as thousands of smaller daily ones, have been made to fine tune the Google megabeast. From reacting to the activity […]
By Brittany Piper One of the greatest challenges pay-per-click (PPC) marketers face is increasing return on investment (ROI) for a client. Years ago when I entered the PPC world all clients seemed to care about was getting impressions and clicks to their website. It didn’t matter how the user got to the site, it just […]
Read More… from Franchise Marketing: Maximizing ROI Through PPC
By James Bischoff At ChoiceLocal we provide hyper-localized digital marketing services. Although that statement seems straightforward, I also understand that we operate in an industry shrouded in confusion and contempt. A combination of misinformation and outright lies from fly-by-night “digital marketers” has fostered a landscape where you’ve likely been burned by a previous digital marketing […]
Read More… from Understanding Your Tackle Box: A Digital Marketing Strategy
By Ali Dieken Chatbots can be extremely useful tools to drive leads, provide support and maintain availability for potential clients and customers. They can be easily customized and utilized for future training. Learn more about Chatboxes from our latest infographic: About the Author: Ali Dieken is an Account Executive at ChoiceLocal, specializing in search engine […]
Read More… from Your Guide to Chatbots: What You Need To Know
By Alex Darling I am a sucker for musicals. Wicked, Hamilton, Les Misérables… if you can name it, I have probably cried watching it. In the world of musicals, there are people known as triple threats – performers who are stellar at dancing, acting, and singing. Judy Garland is a classic example, though my favorite […]
Read More… from Becoming a Triple Threat: How to Win at Local SEO