By Shawn Hanak With the coming of summer, baseball season is back in full swing. So now I’ll do my best to relate America’s pastime to your pay per click (PPC) campaigns. It’s time to step up to the plate in our campaigns and hit them out of the park! Single – Campaign Creation You […]
Read More… from Rounding the Bases: Knock Your PPC Campaigns Out of the Park This Summer
By Ali Dieken There are many do’s and don’ts associated with brand management and social media management for small businesses. Learn about the basics from our infographic below: […]
Read More… from Do’s and Don’ts of Social Media – Infographic
Mobile search becomes more important every day, surpassing desktop search numbers and continuing to trend upward into 2017. Businesses can no longer afford to ignore it. It is crucially important for websites to be mobile friendly in this atmosphere and critically important to take steps to optimize to further improve user experience in the mobile […]
Read More… from Infographic: Mobile Friendly Tips for Businesses
By Liz Priebe When a customer is looking at a new product or service, what are they likely to do? They will research options, check websites and look through reviews and customer feedback. This is important to businesses because it provides live and local feedback from and for your existing and potential customers. The Good […]
Read More… from Reviews: The Good, The Bad and The Follow-up
By Sara Smith Choose Your Weapon While many small and mid-sized businesses (SMBs) buy into common misconceptions that digital marketing can only be utilized by big brands who can afford to score Super Bowl commercial air time, SMBs can effectively use digital marketing to drive awareness, engagement and most importantly, revenue. When launching digital marketing […]
By Shawn Hanak It’s the New Year, and with every New Year we make resolutions (and try to keep them for more than two weeks) to try and better ourselves. We should also make these resolutions for our Paid Search accounts. With the coming of 2017 comes a fresh, clean start and since resolutions are […]
Read More… from Auld Lang Syne In To Your PPC Accounts: A Paid Search New Years Resolution
By Alex Darling When we do on-page SEO optimizations for our clients, we look at two big places changes can be made. There is the data on the page – what people see and interact with normally, and the ‘hidden’ data, called metadata, which describes the page without directly displaying anything to the users. On-page […]
Read More… from On-Page Metadata and SEO: What Matters and Why
By Joe Kneale While attending a conference for one of our largest partners, Keynote Speaker Troy Hazard (www.troyhazard.com), talked about change. His comments percolated some observations our team has made. As a result, I decided to provide a brief respite from our regularly scheduled internet marketing programming to share some thoughts about something that affects […]
Read More… from Committing to Change: The Silver Bullet For Business Growth
By Patricia Thibault If there’s anything we can count on in the dynamic, digital world in which we live it’s CHANGE. At a recent northAmerican® Moving Services webinar, ChoiceLocal shared strategies for agents in response to recent digital trends. These strategies are helping our northAmerican partner clients stay relevant and dominant in their local markets. […]
By Ali Dieken Swipe left, swipe right. These terms are commonplace in the 21st century online dating world. When you swipe right, you have the potential to connect as a “match” with the user’s profile you are currently viewing, while swiping left allows you to move on to another user’s profile. People around the world, […]
Read More… from Romancing Google: SEO strategies to help your business rank on the first page