What Is PPC Marketing? Pay Per Click, also known as PPC marketing, refers to an online paid search campaign where advertisers place keyword bids related to their products or services. When someone clicks on one of these ads, they’re taken directly to the advertiser’s website. When searching the web, two different results come up: PPC […]
The Benefits of Having Paid Ads in Your Home Care Marketing Strategy In the world of digital marketing and advertising, it’s no secret that there are a plethora of different areas that you can focus your advertising budget. We also all know that search engine optimization (SEO) is a no-brainer on where to begin since it’s the […]
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ChoiceLocal’s Core Values: Family I started at ChoiceLocal in February of 2020, and within two weeks of starting and getting my feet wet as a new employee, we went fully remote due to the pandemic. From there on out, I, and all my coworkers, have been working from home ever since. It is a strange […]
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A Comparison Like No Other – How Invisalign Compares to Search Engine Optimization By Ali Dieken You may be asking yourself, “What could Invisalign and search engine optimization possibly have in common?”. Let’s begin with a brief summary of Invisalign. Zia Chishti and Kelsey Wirth, the founders of Align Technology, created Invisalign after Chishti’s personal […]
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3 Creative Ways to Generate Online Reviews for Your Business Online Reviews Can Help You Gain New Customers, Fine-Tune Your Business Practices, and Establish Trust with Future Customers. by Maggie Hopkins I may just be a product of my generation, but I won’t order a sandwich without looking up a restaurant’s reviews, let alone make […]
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The Anatomy of Search Engine Results Pages (SERPS) How to Tailor Your Digital Marketing Efforts Based On Your Customer Journey By Rebecca Lima As a business owner, it can be complicated knowing where to start with your digital marketing. There are numerous acronyms, tools, learning resources, and marketing agencies. The best place to start is […]
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5 Simple Marketing Strategies that Convert Digital Marketing, Done Correctly, Can Convert Leads into Paying Customers. Here are Five Marketing Strategies that Convert, and Why Your Current Marketing Efforts Aren’t Working. By Adam Miclot In this world of instant gratification, it’s essential to get your message out while tempting people to look further into your […]
With Canva, Graphic Design for Business Owners is Easier Than Ever. By Emma Westlund Canva is a graphic design tool that allows businesses and individuals to make graphic designs and other visual content. It’s incredibly user-friendly and offers thousands of templates to help you get started on a design. Canva has both a free version […]
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How to Stay Productive When Working from Home Working from Home Has Become A Part of Most of Our Daily Routines and Being Able to Stay Continuously Productive While at Home Can Be a Challenge By Heather Gentile Over the past year, work-from-home has been taken to a whole new level with a lot of […]
Google Searches Continue to End Without a Click – The Rise of Zero-Click Search By Matt Insley A properly optimized Google My Business (GMB) account has long been a key part of the search success for your business. As we continue to see an increase in zero-click search activity increasing, GMB will be a MUCH […]