For the first time in 25 years, the city of Cleveland played host for the NBA All-Star Break February 18-20 at Rocket Mortgage Fieldhouse. The last time Cleveland was on this stage was in 1997 — a few years after they moved downtown to what was then known as the Gund Arena. Prior to that, […]
A good plan starts with a blueprint but implementing and executing it is what will, in turn, make it a success. A blueprint for franchise marketing is no different, and when it comes to dependable results, ChoiceLocal adheres to best practices to guide the way. Best practices for franchise marketing can be broken down into […]
Read More… from Keys to Success: Brand Awareness for Franchisees
It goes without saying that opening up a business is a big decision. Not only is there a sizeable startup cost, but once you officially open your doors, you’ll need staff, and of course, customers. Marketing has changed over the years from traditional print to TV and radio, and now digital advertisement is at the […]
When you visit our site, you’ll find an entire page dedicated to the mission and culture of the company. While every company is built off of some foundation of values, ChoiceLocal at its core is driven by the mission of “Helping Others.” To first set the stage, our company does not have employees, we have […]
Read More… from Giving: ChoiceLocal Volunteers at the Ronald McDonald House of Cleveland
By Cara Chiappero As much as some people may hate to believe it, we live in an age of social media sites and digital platforms. While some may see social media platforms as a way to connect with friends and share memes or news articles, there is so much more that these platforms have to […]
Read More… from The Benefits of Social Media: How Social Media Can Help Local Businesses Thrive
We have all heard that “Location is key” when operating a business, this may be true, but there is another critical piece to the puzzle: reputation. Just like opening a new restaurant in a terrible location that hurts your business from day one, a company with a negative online presence can hurt the current and […]
Read More… from The Importance of Google Reviews for Your Business
What Is A/B Testing, and How Heavy Do You Rely on Its Results? A/B testing is one of the easiest and most straightforward ways to get meaningful insights that improve PPC performance. A/B testing is a split test that shows two different versions of something to two other people – so one person will get […]
Looking to Dominate the Search Results? Avoid These Common SEO Mistakes! The world of optimizing websites for search has come a long way over the last 20 years. All it took was repeating a keyword repeatedly on your website to achieve top rankings in the early days. Heck, you could stuff the codebase with keywords […]
Learn About the Top Digital Marketing Channels to Help Grow Your Business Digital marketing is the use of digital media to promote products and services. It is an important business strategy for all types of organizations. When using digital marketing as part of your business growth strategy, you can reach many people by using various […]
Avoid These PPC Search Mistakes to Keep Your Campaigns Running Smoothly PPC is a great lower-funnel marketing tactic advertisers can leverage to target potential customers while they are actively searching for your service or product. However, investing in PPC does not guarantee you will drive leads or sales. Below are some common mistakes to avoid […]