By Dan Price Infographic by Ali Dieken How important is it to know the vast history of Google’s algorithm updates? Since Google’s eclipse into the search engine universe a multitude of major updates, as well as thousands of smaller daily ones, have been made to fine tune the Google megabeast. From reacting to the activity […]
By Brittany Piper One of the greatest challenges pay-per-click (PPC) marketers face is increasing return on investment (ROI) for a client. Years ago when I entered the PPC world all clients seemed to care about was getting impressions and clicks to their website. It didn’t matter how the user got to the site, it just […]
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By James Bischoff At ChoiceLocal we provide hyper-localized digital marketing services. Although that statement seems straightforward, I also understand that we operate in an industry shrouded in confusion and contempt. A combination of misinformation and outright lies from fly-by-night “digital marketers” has fostered a landscape where you’ve likely been burned by a previous digital marketing […]
Read More… from Understanding Your Tackle Box: A Digital Marketing Strategy
By Ali Dieken Chatbots can be extremely useful tools to drive leads, provide support and maintain availability for potential clients and customers. They can be easily customized and utilized for future training. Learn more about Chatboxes from our latest infographic: About the Author: Ali Dieken is an Account Executive at ChoiceLocal, specializing in search engine […]
Read More… from Your Guide to Chatbots: What You Need To Know
By Alex Darling I am a sucker for musicals. Wicked, Hamilton, Les Misérables… if you can name it, I have probably cried watching it. In the world of musicals, there are people known as triple threats – performers who are stellar at dancing, acting, and singing. Judy Garland is a classic example, though my favorite […]
Read More… from Becoming a Triple Threat: How to Win at Local SEO
By Ali Dieken Businesses, despite a long trend toward digital communication, still rely heavily on phone calls to solidify leads and communication with clients. One of the chief ways that ChoiceLocal, a leading local marketing agency, works to track leads and review calls is with call tracking software. Call tracking is incredibly useful for keeping […]
Read More… from The Importance of Call Tracking: A Local Marketing Agency Guide
Infographic by Ali Dieken Information sourced from Alex Darling Recently one of our technical SEO gurus, Alex Darling, gave a presentation detailing for all of us the intricacies of how a website works. Fortunately for us, Alex is excellent at making difficult subjects easy for almost anyone to understand and Ali is a true infographic […]
By Patricia Thibault ChoiceLocal had the pleasure of sponsoring another PSA and Pro Sales Conference this year. The event was held again at the Renaissance Chicago March 21-22 with over 360 participants! SIRVA did a wonderful job of organizing the conference with motivational speakers, keynote addresses, breakout sessions and a fun-filled cruise on the Chicago […]
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By Ali Dieken Optimizing your YouTube videos is one of the most important components to video content marketing. Without proper SEO, almost no one will find the video you’ve worked so hard to create. But fear not! We have listed the top five most important SEO tips to help you get the most out of […]
Read More… from Content Marketing: 5 Essential SEO Tips for YouTube
By Phil Van Treuren A website that consistently delivers qualified leads and revenue to your local business is the aggregation of many important elements: engaging content, good search engine optimization and relevant link building. These are just a few of the things that make up a successful digital strategy. Conversion rate optimization (or CRO for […]
Read More… from Emulate Other Successful Sites in Your Niche for Better Conversion Rates