Our Franchise Marketing Firm Uncovers Today’s Biggest PPC Challenges Misunderstood. Underappreciated. Lack of communication. High expectations. No, these aren’t grim reminders of your teenage years – they’re the common stigmas of everyday PPC. But it doesn’t have to be this way. Sure, PPC can be overwhelming, but our franchise marketing firm specializes in making it […]
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Speed-To-Lead is the Key Component to Increase Revenue and Grow Franchise Systems, Especially in Franchise Digital Marketing by Hillary Lyon, Director of Franchise Success Are you frustrated with the lead process and feel you are losing prospects to a black hole? Are you having trouble closing the sale or not getting the desired conversion rate? […]
Next Generation of Analytics is Here: Embracing and Understanding GA4 Helps with SEO for Franchises By now you know that Google Analytics, the leading web analytics platform, made a significant shift by migrating to its latest version, Google Analytics 4 (often called GA4). This move represents a major step in data analysis and provides marketers […]
Why Our Franchise Marketing Agency Likes to Get Physical … With Addresses Long ago our franchise marketing agency discovered that many factors influence your SEO ranking, but perhaps none more than your address. Having a physical address – and a real one, at that – is crucial for success when it comes to SEO strategy. […]
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Video Killed the Radio Star: ChoiceLocal Innovates with New Studio ChoiceLocal announced the launch of its new video studio to help partners create content and better connect with clients and prospects at scale. “Video is a popular and growing tool in the digital marketing industry,” said Joe Soltis, CEO at ChoiceLocal. “With our in-house studio, […]
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‘Cause We Are Living in a Digital World Companies have always marketed their services in order to grow, but methods have changed wildly. Think about the tools of yesteryear – newspapers, yellow pages, radio ads, direct mail, brochures, game programs, and so on. These once-valuable relics have all but disappeared because we consume information differently […]
10 Reasons To Invest In Digital Marketing Increased Reach: Investing in digital marketing allows businesses to expand their reach beyond traditional boundaries. With billions of internet users worldwide, businesses can connect with a global audience, increasing brand visibility and potential customer base. Targeted Advertising: Digital marketing provides precise targeting capabilities, enabling businesses to reach their […]
Putting Team Member Well-Being First: ChoiceLocal’s Innovative Approach to Remote Work Benefits ChoiceLocal is a digital marketing agency that’s leading the way when it comes to remote work benefits and has been instrumental in being named a Northeast Ohio Top Workplace by Cleveland.com for six years running. We offer a range of exciting options that […]
The Importance of Local Service Ads Local service ads are a form of pay-per-lead advertising that allows businesses to advertise their services directly to potential customers in their local area. This type of advertising can be particularly effective for franchise businesses, which operate multiple locations in different cities or regions. In this article, we will […]
Digital Marketing Trends You Need To Know Digital marketing has come a long way from its inception, and the constant advancements in technology have made it challenging to keep up with the latest trends. However, it is essential to keep up with these trends to ensure that your digital marketing strategy is effective and relevant […]