By Riley Herendeen Search engine optimization (SEO) is a complex process within the digital marketing world. For those who are not familiar with SEO, it can often be difficult to break down and truly understand its underlying concepts. SEO is extremely strategic, but it is a vital part of digital marketing and is essential for […]
By Christian Hardy As a Paid Search Specialist, I get asked all the time, “What is Google Ads? How does it work?” This is a pretty complex question, so let’s break it down. In this post we’ll learn about two underlying components that determine how Google serves ads to their advertisers using a piece of […]
By Joe Soltis As CEO of a constantly growing and evolving company, I am often asked “How do you keep your company’s culture on track?” or “How did you build such a great culture?” The short answer is that everything we do is baked in with our core values: Integrity In All Things; Amazing […]
By Colin Brotherton If you’re thinking about getting into the digital advertising game, you’re probably familiar with the pop-ups and banners that appear on the sides of websites. But you might not be familiar with the term PPC – otherwise known as pay-per-click advertising – which is the model those banners and pop-ups tend to […]
By Sarah Abbey There are so many new and exciting things that make Pay Per Click (PPC) marketing a great avenue for marketing your small business online. Within the past year there have been an increase in new ads types and features rolled out to multiple different search platforms. Given these innovations, not utilizing PPC […]
By Merideth Dushkoff Imagine you walk into a retail store. You’re welcomed inside by a sales associate who greets you at the door with a friendly, “Can I help you find anything?” You answer, “No thanks. I’m just browsing,” and continue through the store. But what if the sales clerk ignores you, follows you through […]
Read More… from Email Marketing: 3 Ways to Prevent Email Inbox Overwhelm
By Brian Lentz The year is 2015 and mobile search queries on Google officially surpass desktop searches. Jump to the present and we continue to see the growth of mobile searches. As a result of the continual growth of mobile searches, Google has rolled out their mobile-first index update. Looking toward the future, there is […]
Read More… from The Time of Voice Search is Coming Faster Than We Thought
By Ben Heacox Content is totally king, but that doesn’t mean publishing original content will automatically get you a kingdom. That’s because cyberspace is wildly democratic – the content people share and read is based on their own interests, current news and shifting public discourse over millions of topics. At any given time, the discussion […]
Read More… from Three Free Tools to Create Relevant Content Fast
Infographic by Ali Dieken Have you ever gotten an HTTP error code and wondered, “What does this even mean?!” Well, fear not! We can help. Find out what each error code means so you can fix it appropriately in our latest infographic: About the Author Ali Dieken is an Account Executive at ChoiceLocal, specializing in […]
Read More… from Infographic: 5 HTTP Response Codes & What They Mean
Infographic by Ali Dieken As the Google Knowledge Panel becomes more and more important to ranking success and customer service relations, it’s also becoming increasingly important to understand how your business can leverage it for success. Check out our newest infographic to learn more: About the Author Ali Dieken is an Account Executive at ChoiceLocal, […]
Read More… from Infographic: Optimizing Your Local Google Knowledge Panel