By Libby Brandt Why Paid Matters: Organic Facebook posts, or posts that are not utilizing a paid/sponsored budget, reach an average of about 1% of your built-in audience and this number is expected to continue to decline. This means that while these posts are important for a baseline of your social media content, it is […]
Read More… from Facebook Ads Manager: A Breakdown Of Paid Social Campaign Options
By Dan Gentsch We are all in search of that one person who just “gets us.” Some of us may have found that person already and some may still be looking but we all want someone who understands our actions and personality. When you have had a bad day at work, maybe your significant other […]
Read More… from Email Marketing and Behavioral Targeting: The Start of a Great Relationship
Infographic by Ali Dieken As Google’s switch to Mobile First indexing has taken place, a new and important emphasis has been placed on site speed. Check out our handy infographic that will help you understand the importance of site speed for your business’s website: About the Author Ali Dieken is an Account Executive at […]
Read More… from Site Speed: Why It Matters For Digital Marketing
By Monica Simmons My husband and I recently went through the arduous journey of buying our first home. Sitting in my newly purchased house, surrounded by bare walls, enjoying all the hard work we’ve done and planning ahead for all the work we still have left to do, I started contemplating the many way]s owning […]
Infographic by Ali Dieken Hashtags are a unique and interesting part of social media. Marketers and individuals alike use hashtags for a variety of purposes. Some hashtags are internationally followed and some are hyper local. All of them serve a number of important purposes. So whether you’re marketing an event, curating a topic, or building […]
ChoiceLocal is proud to be recognized by ERC as one of Northeast Ohio’s 99 best places to work! This is the first time that ChoiceLocal has received the NorthCoast 99 award. ChoiceLocal is also a first-time applicant! “It’s an honor to be included among the NorthCoast 99 winners. ChoiceLocal’s mission is to Help Others and […]
Infographic by Ali Dieken Have you moved your site from HTTP to HTTPS yet? If not, find out why you should be doing so sooner rather than later: About the Author Ali Dieken is an Account Executive at ChoiceLocal, specializing in search engine optimization and speaking fluent Google Analytics, BrightEdge and Hubspot. […]
By Shawn Hanak Making a new pay-per-click (PPC) account can be stressful. Even after you sort your keywords into ad groups and write all your ad copy, it’s tough to know if you’re forgetting something. Here’s a checklist to help you remember some of the basic action items you should take care of before launching […]
By Ashley Costello The many minds that make up Google are always actively looking for ways to improve the search landscape and a user’s journey through it. After years of careful research and testing, they have finally begun to roll out the red carpet to showcase the results of their labor. Most noted are the […]
Read More… from Mobile Madness: A Look Into Google’s Most Recent Updates
By Matt Insley Google Analytics is a vital tool to help you understand how your website is performing. It can tell you tell you how many people are visiting your site, what they are doing while they visit and, most importantly, let you know where your leads are coming from. However, in order to access […]
Read More… from Gaining Access To A Lost Google Analytics Account: A Step-By-Step Guide