Infographic by Ali Dieken The best and easiest way to improve your online marketing efforts is to utilize the tools search engines make available to you. Google offers a variety of free tools to help you boost your efforts and play by their rules. Below are 4 free tools to help your online marketing efforts […]
Read More… from Online Marketing: 4 Free Google Tools You Should Be Using
At ChoiceLocal, we provide a lot of different digital marketing services. We have plenty of opportunities to get to know our tools – including their strengths and weaknesses. In Why We Fancy, we discuss our most valuable tools and why we use them. By Alex Darling Welcome back to Why We Fancy! Today I want […]
By Monica Simmons I was less than two weeks into my first job out of college – a copywriter for an ecommerce company. I was feeling like my time had finally come to make an impact in the world. My boss, talking to a coworker, whose job involved editing images, and me, nonchalantly commented that […]
By Joe Kneale One problem shared by every marketing agency that I’ve ever been close to is executing their own marketing. It sounds ironic, or even a bit hypocritical, that companies claiming to be marketing experts should stumble with their own marketing, but with very few exceptions, digital marketing agencies struggle. The challenge it would […]
Read More… from Eating Your Own Dog Food, the Cobbler’s Kids, and the Texas Law Hawk
Infographic by Ali Dieken Are you ready to tackle the task of building links to your website? Check out our recommendations below to get the most out of your link building efforts: […]
Read More… from Link Building – Your Guide to Finding A Link Love Connection
ChoiceLocal, Benjamin Isaac Foundation Support Cornerstone of Hope Donation to Benefit Grieving Children Attending Life-Changing Summer Camps CLEVELAND, OH – The Benjamin Isaac Foundation and ChoiceLocal are proud to announce a gift of $50,000 to Cornerstone of Hope, a grief counseling center for children and families in Northeast Ohio. The gift will benefit Cornerstone’s […]
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By Sara Smith While Google makes thousands of minor updates to its algorithm each year, 2017 was unusual because we saw a record breaking 12 major updates! For reference, a typical year will see 3 to 4 major updates. The sheer quantity of core and quality algorithm updates caused search rankings and traffic to fluctuate […]
Read More… from The Most Volatile Year in Search Ever: Takeaways From 2017
By Libby Brandt ChoiceLocal is constantly working with our partners to develop a digital marketing strategy that addresses their specific problems in meaningful ways. One of the most common questions our partners ask is, “How do I keep track of leads that come in through my website, PPC and search?” In the past, there has […]
Read More… from Keeping Track of Your Leads: A Digital Marketing Strategy
By Shawn Hanak Perhaps one of the most important aspects of being a paid search specialist is learning how to budget a Pay Per Click (PPC) account. Since saving money and seeing an increase in ROI is in everyone’s best interest, I came up with a few tips that can help your accounts perform better. […]
Read More… from PPC Advice: 3 Tips for Improving ROI in Paid Search
Each year, ChoiceLocal participates in Adopt-A-Family For Christmas. Our employees bring in gifts, monetary contributions and more in order to help bring Christmas cheer to a local family in Northeast Ohio. This year we had an overwhelming amount of participation! Thanks to all of our employees who contributed! […]