Author: Alex Mathews

The Impact of ChoiceLocal’s IFA $10K Giveaway: Interview With Tamara Kennedy By ChoiceLocal Staff ChoiceLocal has a simple mission – Help Others. This is a big reason why we were attracted to work within the IFA and partner exclusively with Franchising. This has also led to ChoiceLocal’s Annual $10K Charity Giveaway.   The initial winner of […]

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Understanding Customer Success Metrics By John Laughlin Metrics are key to success in marketing, and for email marketers, we need ways to know what’s working and what isn’t in our messaging. By using metrics, we understand how best to target audiences, and demonstrate to our partners just how effective our email programs and efforts are […]

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What Is Native Advertising and How Does It Work In Email? By Mara Yeager As consumers’ needs change over time, it’s important that businesses adapt to these switches in knowledge and behavior. Keeping up with the trends, adapting to customers’ demands, and communicating and engaging with target audiences is a vital parts of marketing and […]

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Using Big Data For Growth Franchise businesses can benefit greatly from the use of big data to inform their decision-making and drive growth. By analyzing large sets of data, franchisees can gain insights into customer behavior, market trends, and operational efficiency, and use this information to optimize their business practices and drive growth. Here are […]

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Franchises: Most Important Data The marketing plan for your franchise must use accurate data, but on what kinds of data should you concentrate? Franchises are faced with analyzing the massive data that is already at their disposal to discover more effective ways to engage their target customers. Access to consumer information, along with other crucial […]

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Listen: ChoiceLocal Joins Franchise Supplier Wire Podcast On Friday, November 18, our CEO Joe Soltis and VP of Partner Development, Isaac Kebe, joined Ryan Hicks live on LinkedIn on the Franchise Supplier Wire Podcast. This was the first episode of the show, and are thrilled we were invited to join! Be sure to log in […]

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ChoiceLocal Was Built To “Help Others” Since 2014, our focus at ChoiceLocal has been to provide full-service digital marketing for franchisees and franchisors in all industries. Today, we serve nearly 50 franchise systems centered upon our core value and mission to “Help Others.” You can learn more about our mission right from our very own […]

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