By Sara Smith While Google makes thousands of minor updates to its algorithm each year, 2017 was unusual because we saw a record breaking 12 major updates! For reference, a typical year will see 3 to 4 major updates. The sheer quantity of core and quality algorithm updates caused search rankings and traffic to fluctuate […]
Read More… from The Most Volatile Year in Search Ever: Takeaways From 2017
By Libby Brandt ChoiceLocal is constantly working with our partners to develop a digital marketing strategy that addresses their specific problems in meaningful ways. One of the most common questions our partners ask is, “How do I keep track of leads that come in through my website, PPC and search?” In the past, there has […]
Read More… from Keeping Track of Your Leads: A Digital Marketing Strategy
By Shawn Hanak Perhaps one of the most important aspects of being a paid search specialist is learning how to budget a Pay Per Click (PPC) account. Since saving money and seeing an increase in ROI is in everyone’s best interest, I came up with a few tips that can help your accounts perform better. […]
Read More… from PPC Advice: 3 Tips for Improving ROI in Paid Search
Each year, ChoiceLocal participates in Adopt-A-Family For Christmas. Our employees bring in gifts, monetary contributions and more in order to help bring Christmas cheer to a local family in Northeast Ohio. This year we had an overwhelming amount of participation! Thanks to all of our employees who contributed! […]
The ChoiceLocal team had the opportunity to tour Cornerstone of Hope this afternoon and learn all about their wonderful mission and good works. We are proud to contribute toward the amazing services they provide! Below are a few highlights from their beautiful facility. Stay tuned to learn more about how ChoiceLocal is helping to bring their […]
Infographic by Ali Dieken […]
Read More… from Managing Your Digital Presence This Holiday Season
Did you know? ChoiceLocal’s company mission is “Help Others.” As a company, we believe this mission can manifest in many ways: through day to day interactions with one another in the office; with our partners and their clients; and through community outreach and goodwill. Last week we had the opportunity to take our mission […]
Read More… from ChoiceLocal Day Of Action: Volunteering With Boys & Girls Club of Cleveland
Local Business Schema lets you broadcast your business’s details so Google understands them. Let’s talk about the WHY and the HOW of Local Business Schema. […]
Read More… from Digital Marketing: Local Business Schema for Local SEO
By Alex Darling At ChoiceLocal, we provide a lot of different digital marketing services. We touch on content marketing, on-page SEO, PPC advertising, web hosting, and more. Every task under those various umbrellas can require juggling multiple tools to get the job done, which means we have plenty of opportunities to get to know our […]
By Megan Shaw As marketing continues to evolve into a near-exclusively digital landscape, many marketers may ask themselves: how can we ensure that our ads, landing pages and calls to action are relevant and lead to conversion? Marketers are often tasked with being experts in many disciplines – psychology, design, business, and strategy. Our field […]
Read More… from How Digital Marketing Experts Utilize User Experience Principles