By Sara Smith Choose Your Weapon While many small and mid-sized businesses (SMBs) buy into common misconceptions that digital marketing can only be utilized by big brands who can afford to score Super Bowl commercial air time, SMBs can effectively use digital marketing to drive awareness, engagement and most importantly, revenue. When launching digital marketing […]
By Shawn Hanak It’s the New Year, and with every New Year we make resolutions (and try to keep them for more than two weeks) to try and better ourselves. We should also make these resolutions for our Paid Search accounts. With the coming of 2017 comes a fresh, clean start and since resolutions are […]
Read More… from Auld Lang Syne In To Your PPC Accounts: A Paid Search New Years Resolution
By Alex Darling When we do on-page SEO optimizations for our clients, we look at two big places changes can be made. There is the data on the page – what people see and interact with normally, and the ‘hidden’ data, called metadata, which describes the page without directly displaying anything to the users. On-page […]
Read More… from On-Page Metadata and SEO: What Matters and Why
By Joe Kneale While attending a conference for one of our largest partners, Keynote Speaker Troy Hazard (www.troyhazard.com), talked about change. His comments percolated some observations our team has made. As a result, I decided to provide a brief respite from our regularly scheduled internet marketing programming to share some thoughts about something that affects […]
Read More… from Committing to Change: The Silver Bullet For Business Growth
By Patricia Thibault If there’s anything we can count on in the dynamic, digital world in which we live it’s CHANGE. At a recent northAmerican® Moving Services webinar, ChoiceLocal shared strategies for agents in response to recent digital trends. These strategies are helping our northAmerican partner clients stay relevant and dominant in their local markets. […]
By Ali Dieken Swipe left, swipe right. These terms are commonplace in the 21st century online dating world. When you swipe right, you have the potential to connect as a “match” with the user’s profile you are currently viewing, while swiping left allows you to move on to another user’s profile. People around the world, […]
Read More… from Romancing Google: SEO strategies to help your business rank on the first page
Are you having trouble closing the awesome leads you’re getting from online marketing efforts? Here are some statistics that may surprise you. […]
By Shawn Hanak Having an ad with an eye-catching headline and informative or persuasive description is important. However, if you don’t use extensions on your PPC ads you’re missing out on valuable real-estate. This is like ordering a hamburger with only a patty and buns. Ad extensions can provide you with more room for your […]
Read More… from PPC Ad Extensions: The Perfect Topping For Your Online Advertising Budget
By Libby Brandt The process of search engine optimization (SEO) is often overwhelming for beginners. Many simply do not know where to begin and struggle to grasp the minutiae of how to achieve search engine ranking success. At ChoiceLocal, we utilize a number of key best practices to ensure local search domination for our clients. […]
I don’t really “do” social media, so why should my business? If you started your business before the dawn of social media and don’t really understand the difference between a Twitter tweet and a Facebook share, you might be reluctant to bring your business into the age of social media. Yet, in the age of […]
Read More… from Utilizing Social Media in Local Marketing Strategy