Whether it’s home care marketing or local marketing for any other product, sometimes it would be nice to rest on your laurels and let all the hard work you have done on your company website play itself out, simply watching new leads pour in and having business take off. Unfortunately, efforts to bring new traffic […]
Read More… from Local Marketing: My Website Is Perfect, So Why Do I Need New Content?
At ChoiceLocal, we serve home health care businesses across the country. By specializing in marketing for the home care industry, we are able to gain a depth of knowledge in the specific area of marketing to home care providers. We then use that broad base of information and experience to serve our customer partners across […]
At Choice Local we do marketing for home care franchises on a daily basis. The result of this is that we have developed a proven strategy for delivering new patient revenue and home care job candidates to both medical and non-medical home care companies. The beauty of this is that we can copy and paste this […]
Read More… from Home Care Franchise Marketing: Proven Marketing Strategies
Now that we know the difference between paid search engine traffic and organic search engine traffic lets talk about how to use this to obtain Medicare patients specifically though search with home care Medicare marketing strategies. The Need for Medicare Patient Marketing for Home Care Simply put many home care companies want to receive Medicare […]
Read More… from Medicare Patient Marketing for Home Care Companies
This Washington Times home care article about Medicare’s 14% cuts and their impact on the home care industry points out some startling facts. The good news is that is most home care companies can improve their patient volume and their patient mix there is still a very strong path to great patient care and profitability. […]
It is a common challenge for home care companies and home care franchises to find cost-effective ways to grow their patient volume outside of referrals from hospitals, doctors, physical therapy centers and other medical referral sources. With the 54% increase in search queries in search engines such as Google for home care related terms in […]
Read More… from Home Health Marketing Ideas: Search Engine Optimization & PPC
Driving new patient volume through physician marketing can be similar than you may think. Here are 4 strategies you can implement now that will send new patients to your practice in volume. 1. Search Engine Optimization – Update the title tags, h1 tags and meta description tags on your website with top searched terms related to […]
Read More… from 4 Simple Physician Marketing Strategies Doctor’s Offices Can Use
Daily we talk with physician offices across the country and we often find that only the most advanced practices are fully utilizing the power of their patients and prospective patients email address. Obtaining the email address of your patients and 1st time appointment requests has the following advantages: Obtain a 21% improvement in the conversation […]
Read More… from Medical Practice Marketing: The Power of The Email Address
Being a leading local marketing firm we are often asked the question as to which local marketing tactics our clients should use to drive leads and appointment requests to their physician practice, dentist practice, ophthalmology practice, home care company or home improvement company. The answer varies depending on a few things related to goals, budgets, and […]
Getting your medical practice positive reviews online is one of the most powerful aspects of medical practice marketing. Building up your online reviews has 4 very clear benefits: If you have more 5-star and 4-star reviews that your competition, and an overall higher rating, you will obtain more new patients through increased trust in your […]