By Rebecca Lima It can be frustrating to see your competitors show up above your business in the search engine result pages. If you have gone through your SEO basics and are still being outshined by your competition, then sometimes “imitation is the sincerest form of flattery.” But before you get too excited and steal […]
Read More… from Analyze and Beat Your Local SEO Competition: A Quick and Easy Guide
By Amy Vaughan When opting for marketing services, an agency’s main goal is to produce qualified leads for you, the client. But many companies do not realize the important part they play in the marketing process: lead handling. As a marketing agency, we generate a steady stream of incoming leads that are then handed off […]
ChoiceLocal is proud to be recognized by ERC as one of 99 great Northeast Ohio workplaces for top talent. This is the second time that our organization has received the NorthCoast 99 Award. NorthCoast 99 is an annual recognition program and event in its 21st year that honors 99 great Northeast Ohio workplaces for top […]
Read More… from ChoiceLocal is a 2019 NorthCoast 99 Award Winner
By Devin Calori Local service ads are one of Google’s newest search offerings for 2019. If you’re in need of a local service such as a mover, locksmith, or plumber you might not have the time to read through all the text-based ads, fill out a lead generation form, or call a number hoping someone […]
By Maggie McGinley It’s no secret that the digital space is constantly evolving and along with it, SEO Factors and Google Rankings. As a Digital Marketer at a Digital Marketing Agency, I often find myself in conversations with my peers asking, what is most beneficial to Google? Which factors garner the best SEO results? Which […]
Read More… from Making Content Creation Easy: A Four-Step Guide
By Riley Herendeen Search engine optimization (SEO) is a complex process within the digital marketing world. For those who are not familiar with SEO, it can often be difficult to break down and truly understand its underlying concepts. SEO is extremely strategic, but it is a vital part of digital marketing and is essential for […]
By Christian Hardy As a Paid Search Specialist, I get asked all the time, “What is Google Ads? How does it work?” This is a pretty complex question, so let’s break it down. In this post we’ll learn about two underlying components that determine how Google serves ads to their advertisers using a piece of […]
By Joe Soltis As CEO of a constantly growing and evolving company, I am often asked “How do you keep your company’s culture on track?” or “How did you build such a great culture?” The short answer is that everything we do is baked in with our core values: Integrity In All Things; Amazing […]
By Colin Brotherton If you’re thinking about getting into the digital advertising game, you’re probably familiar with the pop-ups and banners that appear on the sides of websites. But you might not be familiar with the term PPC – otherwise known as pay-per-click advertising – which is the model those banners and pop-ups tend to […]
By Sarah Abbey There are so many new and exciting things that make Pay Per Click (PPC) marketing a great avenue for marketing your small business online. Within the past year there have been an increase in new ads types and features rolled out to multiple different search platforms. Given these innovations, not utilizing PPC […]